Setting a price for your home can be one of the most important decisions you make when placing your home on the market. The asking price can often make or break the sale. The asking price is part of the marketing of the home.

Here are some tips on how to set the right asking price in a strategy to sell.

1. It’s not personal. Let go of your personal feelings for your home. Potential buyers don’t care how much you paid for the home, how much time you spent planting a garden or how much money you’ve invested in in updates. A house is only worth what a buyer is willing to pay.

2. Get a professional opinion. A real estate professional can give you an opinion of its likely selling price range. The opinion should consider the prices of comparable recently sold homes, on-the-market homes and homes that were on the market, but weren’t sold.

3. Act like a buyer. Do your research by attending open houses in your area.  Try to think like a buyer and try to make an impartial assessment of how those homes compare to yours in terms of location, size, amenities and condition.

4. Consider market conditions. What are the home prices in your area doing? Are the prices going up or falling? What are the average days on market for a home in your price range? If prices are falling you will want to be aggressive in pricing making your home the best buy on the market and look for a quick sale before prices continue to fall.

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet.

One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story.

Here are some video marketing ideas that you can do to help your agent sell your home:

Give the buyer a personal showing

Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag.

Go on a neighborhood tour

Drive or walk through your community pointing out areas of interest like schools, businesses and parks.

Get a few video testimonials

Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.

 

 

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age?

Photos: Studies show that more photos can increase “the perceived value” of your home by about 13 percent.

Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily.

Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won’t completely replace the traditional open house but it will get more interested and qualified buyers in your door.

Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to “go viral”.

Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home’s listing is mobile friendly.

Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer.

Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information.

Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home’s listing.

It can be tempting to tackle home projects yourself but in the long run it may be better to leave some home renovations to the professionals.

Here are a few projects you might want to leave off the DIY list:

1. Roofing-Roofing can be a time sink. As a do-it-yourselfer you probably will not be able to complete the project in a short enough period of time to avoid exposing your home to damage from the elements.

2. Electrical-Poor electrical work is a safety hazard.  There are safety codes that need to be followed and just because you were able to wire something and it worked, doesn’t mean you haven’t created a safety hazard.

3. Insulation-Homeowners often assume that installing insulation like fiberglass is an easy project. It can be easy to leave gaps that draw heat and moisture into your walls creating a much bigger problem. Insulation contractors usually get a much better deal on the material costs than you would, offsetting the cost of the labor.

4. Structural work-The structural work on a home should always be left to a professional. Structural work or changes should be drawn or approved by an engineer, whose specifications should be followed to the letter. Don’t take chances here.

Have you ever tackled a DIY project you thought should have been done by a professional? Share your story.

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